HM s Looop machine turns old clothes into something new

HM magic machine

2020/11/13A magic recycling machine is here. Listen to our loop-tastic story in Episode 20 of Newsy Jacuzzi! Yep, the clothing giant HM teamed up with some clever scientists from Hong Kong Research Institute of Textiles and Apparel (HKRITA) to turn our old synthetic clothes into new clothes. The Looop machine first sanitizes the clothes. Get price

Here's what fast fashion labels are doing to create a

2020/11/07In October, HM launched Looop: a garment-to-garment system that turns your old clothing into new ones. Using a special recycling technology, the Swedish fast fashion giant will clean the used garments provided by customers, shred them into fibres and spin them into yarn. This, along with added materials (sustainably sourced, of course Get price

HM Installs In

2020/10/10HM Installs In-Store Recycling Machine That Turns Old Clothes Into New In Five Hours In its effort to tackle the rising challenges related to global clothing waste, the company will start giving its consumers, at its Stockholm store, the option to turn in used garments that it will then transform into one of three different clothing items. Get price

Three things you can do today to create a better fashion future

2020/10/12By recycling your old clothes, less resources are needed for growing and producing new materials, which ultimately is putting less pressure on the planet. The industry needs your old rags Since 2016, we have partnered with the Hong Kong Research Institute of Textiles and Apparels (HKRITA) to accelerate research on textile recycling. Get price

HM joins forces with Maisie Williams as Global

2021/04/12HM is thrilled to announce a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030, Williams will join HM throughout the year to drive change in fashion in the virtual world and real life. Encouraging the reuse, remaking and Get price

HM Installs In

2020/10/10HM Installs In-Store Recycling Machine That Turns Old Clothes Into New In Five Hours In its effort to tackle the rising challenges related to global clothing waste, the company will start giving its consumers, at its Stockholm store, the option to turn in used garments that it will then transform into one of three different clothing items. Get price

Maisie Williams signs on as ambassador for HM

2021/04/13Named after HM's recently launched garment recycling machine, which takes old clothes and recycles them into new ones, HM Looop Island has been completely designed with a sustainable theme. Players can explore the island and recycle their game outfits into new ones in the first ever Animal Crossing: New Horizons clothing recycling station the Looop machine. Get price

HM and Maisie Williams join Animal Crossing: New

2021/04/14HM is teaming up with actress Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. The collab ties into Animal Crossing: New Horizons.The actress from Game of Thrones will join HM throughout the year to drive change in fashion in the virtual and real worlds as part of a major effort to meet the goal of only using recycled or other sustainably sourced Get price

HM: Textile recycling system for transforming old clothes

2020/10/14HM offers customers in Sweden the possibility to transform unwanted garments into new fashion with the help from their new garment-to-garment recycling system 'Looop'. This machine visualizes to customers that old textiles hold a value and should never go to waste. Looop opened to the public in a Drottninggatan store in Stockholm on Get price

HM Installs In

2020/10/10HM Installs In-Store Recycling Machine That Turns Old Clothes Into New In Five Hours In its effort to tackle the rising challenges related to global clothing waste, the company will start giving its consumers, at its Stockholm store, the option to turn in used garments that it will then transform into one of three different clothing items. Get price

HM launches world's first in

2020/11/04The first Looop recycling facility opened on October 12 in HM's Stockholm store. For 100 Swedish Krona (around $15 AUD), HM loyalty club members can watch their old clothes be transformed into new ones before their eyes. Non-members can also recycle their clothes for an extra 50 Krona, that's a total of just over $23 AUD. Get price

HM launches recycling machine

2020/10/13HM launches recycling machine. Published in Fashion on 13-10-2020. Redactie. Photos HM. In an HM branch in Stockholm, customers can have their old clothing transformed into a new item. The recycling machine 'Looop' takes care of the whole process in just a few hours. The project fits in with the retailer's broader sustainability objectives. Get price

HM, ESG, and the evolution of its business model

2021/05/22HM is among the fashion giants in the world of fast-fashion. This article explains the efforts its taking to be a sustainable business model Recently, The Future of Fashion by Vogue Business podcast spoke with with Pascal Brun, Head of Sustainability of HM to find out about the environmental, social, and corporate governance "ESG" efforts that HM are implementing into the company in Get price

What Is Fast Fashion?

2021/05/21But it's been highlighted that only 0.1% of all clothing collected by charities and take-back programs is recycled into new textile fibre. The real issue with fast fashion is the speed at which it is produced, putting massive pressure on people and the environment. Get price

Fashion giant HM to let people convert their old clothes

2020/10/09Retailer's attempt to fight fast-fashion waste. CNN) — Fast fashion chain HM wants to turn discarded clothes into something new to wear again — within five hours. The Sweden-based retailer is about to start giving consumers at its Stockholm store the option to turn in used garments that it will then transform into one of three different Get price

How Sustainable/Ethical is HM? – ETHICAL UNICORN

2021/05/01HM's clothes would be a 50/50 Circulose/Viscose blend. They followed this with the announcement of the 'Looop' machine, designed to recycle old clothes into new ones, before announcing Maisie Williams as their sustainability ambassador to talk about these recycling elements. Get price

Fashion giant HM to let people convert their old clothes

2020/10/09Retailer's attempt to fight fast-fashion waste. CNN) — Fast fashion chain HM wants to turn discarded clothes into something new to wear again — within five hours. The Sweden-based retailer is about to start giving consumers at its Stockholm store the option to turn in used garments that it will then transform into one of three different Get price

Recycling System 'Looop' Helps HM Transform Unwanted

2020/10/07Looop uses a technique that dissembles and assembles old garments into new ones. The garments are cleaned, shredded into fibres and spun into new yarn which is then knitted into new fashion finds. Some sustainably sourced materials need to be added during the process, and we of course work to make this share as small as possible. Get price

HM and Maisie Williams join Animal Crossing: New

2021/04/14HM is teaming up with actress Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. The collab ties into Animal Crossing: New Horizons.The actress from Game of Thrones will join HM throughout the year to drive change in fashion in the virtual and real worlds as part of a major effort to meet the goal of only using recycled or other sustainably sourced Get price

HM launches recycling machine

2020/10/13HM launches recycling machine. Published in Fashion on 13-10-2020. Redactie. Photos HM. In an HM branch in Stockholm, customers can have their old clothing transformed into a new item. The recycling machine 'Looop' takes care of the whole process in just a few hours. The project fits in with the retailer's broader sustainability objectives. Get price

Recycling system 'Looop' helps HM transform unwanted

2020/10/08Now, HM is taking the next step with its garment-to-garment recycling system Looop. For 100 Swedish kronor, members of HM's loyalty club can use Looop to transform their old garment into a new favourite. For non-members the fee is 150 Swedish kronor. All proceeds go to projects related to research on materials. Get price

HM Joins Forces With Maisie Williams As Global

2021/04/12The first joint action of this new partnership is the launch of HM Looop Island in Nintendo's hugely popular game Animal Crossing: New Horizons on April 13th, 2021. Named after HM's garment recycling machine Looop which launched in October of 2020, and which takes old clothes and recycles them into new ones, HM Looop Island has been completely designed with a sustainable Get price

Here's what fast fashion labels are doing to create a

2020/11/07In October, HM launched Looop: a garment-to-garment system that turns your old clothing into new ones. Using a special recycling technology, the Swedish fast fashion giant will clean the used garments provided by customers, shred them into fibres and spin them into yarn. This, along with added materials (sustainably sourced, of course Get price

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